From service business to SaaS company.
If you’ve built something inside your business that other operators would pay for, we’ll co-found it with you. Reduced fee in exchange for equity or revenue share. Two businesses out of the one you already run.
Smart Plan AI started life as one HVAC contractor’s internal tool.
Tom’s HVAC business had built a smarter way of running PPM and reactive callouts. It worked. Other contractors started asking how he did it.
Instead of trying to productise it himself — and lose focus on the contracting business that was paying the bills — he came to us. We built Smart Plan AI as a separate company, on a co-founder model. Reduced fee. Equity. Aligned interests.
Today it’s a live SaaS in production with HVAC contractors. Tom still runs the contracting business. The product is its own asset — and its own future exit.
“They genuinely understood our business before they touched a line of code. What they shipped pays for itself every month — and it’s becoming its own company alongside the one I already run.”
Tom Walton
Founder, Smart Plan AI (HVAC)
We don’t build it for you. We build it with you.
The Product Play isn’t a services engagement with a different price tag. It’s a structured partnership. Three things change when we move into co-founder mode.
Aligned commercials
Reduced fee in exchange for equity or revenue share. We win when the product wins. No incentive to drag projects out.
Real product company
Stood up as its own entity, with its own brand, board, GTM and roadmap. Not a side project of your service business.
Operational depth
We bring product, design, engineering, GTM and AI capability. You bring the operator credibility, the customer relationships and the domain.
From conversation to live product company.
01
Validate and shape (4–8 weeks)
We sit with you, examine the internal capability, talk to other operators in the sector, and stress-test whether it’s a product or just an internal tool. If it’s not a product, we tell you. No sunk-cost momentum.
02
Productise and launch (4–9 months)
Our delivery teams design, build and ship the SaaS — branded as its own entity, with its own commercial structure. You stay focused on running the service business; we run the product.
03
Grow it together (multi-year)
We become a genuine co-founder: GTM, hiring, fundraising, customer success. Equity or revenue share aligns us to outcome — not to billable hours.
The Product Play is rare. It needs a specific fit.
Most clients are a better match for the Audit, Build or Embedded Partner offers. The Product Play only works when these are true.
You’ve built something genuinely useful inside your service business — a workflow, a tool, a way of working — that competitors don’t have.
Other operators have asked you how you do it, or asked to buy it.
You’re doing £5M+ in revenue and the operational edge is real, not theoretical.
You’d rather create a second business than try to package and sell the first one yourself.
You’re open to a co-founder model — reduced fee in exchange for equity or revenue share.
One conversation — no NDAs, no slides.
If you think you've built something other operators would pay for, the first step is just a chat. We'll tell you within an hour whether it's a product worth standing up — and whether we're the right co-founder for it.
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